In March 2013, HAVAL celebrated the delivery of its one millionth SUV in Beijing. A thousand delegates, including distributors and journalists, attended the launch of HAVAL’s new brand strategy and celebrated its success over the past decade. GWM management unveiled HAVAL’s new logo to delegates and the owner of the millionth HAVAL SUV.
The No.1 SUV brand in China Since the launch of its first SUV in China in 2002, HAVAL has established itself as the premier SUV manufacturer in the world’s biggest automobile market. It has been the top-selling SUV brand in China for 14 consecutive years. The company is committed to becoming the world’s leading specialist SUV brand. While other manufacturers are spreading their focus across a wide range of vehicles and platforms, HAVAL is specializing in what is the fastest growing automotive sector in the world.
The Dakar rally is an off-road endurance event that takes place annually in South America. Crossing the Atacama Desert, Pampas Steppe and Andes, and covering distances of up to 900km per day, the HAVAL Dakar team overcame the acid tests of wind and sand, mud, road blocks and temperature changes to, finish in 6th place in both 2013 and 2014 among big names like BMW and Toyota. Most of the competitive special sections are off-road, crossing dunes, mud, camel grass, rocks and erg among others. The distances of each stage covered vary from short distances up to 800–900 kilometres (500–560 miles) per day.